To support their cause, Purebuttons.com purchased Radiohead’s new album for $1,000.
http://digg.com/music/DIGG_THIS_Radiohead_s_In_Rainbows_Just_got_bought_for_over_1_000_PICS
It’s a cool idea. Recently, Madonna also cut ties with her record label, as have Oasis (they’re still around?). It will be interesting to see how this will affect contract negotiations between labels and artists in the future.